What makes my firm or its products appear expensive or seem like good value?
Dectech specialises in helping businesses and policymakers understand and manage customer decision-making, from acquisition through to retention and all the points in-between.

Dectech seeks to define a new category of insight that is both market research agency and strategy consultancy. We deliver field research and customer insights alongside financial analysis and business advice. We believe in this hybrid approach because it marries a necessary focus on commercial results with a practical understanding of what drives human behaviour. In practice, this means we are differentiated by three methodological pillars: we are behavioural, experimental, and statistical.

"Dectech is at the very forefront of a new and rapidly expanding field: applying the wealth of new and emerging insights from the behavioural sciences to business problems."

- Rory Sutherland, Vice Chairman, Ogilvy Group

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