Brand Practice
Consistent with the goals and concerns of its business audience, the Dectech Brand Practice seeks to address the following typical issues:
- What is the brand model? How does the industry perform on different images?
- How do these images influence customer behaviour? What is the brand strategy?
- How do people form their brand images? How can we manage the brand?
- Which touch points impact which brand images? Where should we invest?
- What are the tactical implications for packaging, mailings, ad campaigns, and so forth?
- How is an advertising campaign perceived and how will it change perceptions?
- What feature of the campaign causes that perception? What can be improved?
- How does all this vary across segments? Where are you winning and losing?
Dectech delivers solutions to these problems through one-off projects, regular brand tracking, and campaign assessment services. The latter employ a psychologically-motivated proprietary testing framework supported by a database of previously analysed creatives.
Read a case study on Brand Tracking