Brand Personality

Decision Technology's annual survey of over 1000 consumers and the UK's biggest brands uses a unique methodology adopted from experimental psychology to reveal who the UK public sees as the most honest, innovative, prestigious, powerful, and green brands each year.

The personality of each brand is measured using an advanced and objective methodology that measures brand performance across 15 different domains. Statistical modelling then determines the personality of each brand on five key traits.

The annual survey has been running since 2005 and results have previously been featured on Sky News and the BBC.

Download the latest brand personality report.

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