Offer Practice
The Dectech Offer Practice helps businesses adjust their offerings by addressing the typical goals and concerns of a business audience:
- What products should we sell? What features do we need to offer?
- What new products or propositions should we develop?
- How much are we going to sell of a new product? Who is going to buy it?
- How can we optimise our product range? Do we have the right price points?
- What should be our pricing architecture?
- How do we maximise shareholder value using price and other proposition levers?
- How does our offering stack up against competitors?
- How should products be bundled?
- What promotions and discounts should we offer?
- How should we target customer segments with promotions?
Dectech delivers solutions to these problems through behavioural surveys and online experiments. We have pioneered the use of randomised controlled trials to deliver the rigorous insights that our clients need to formulate winning strategies.
Read a case study on New Product Design