"Dectech have helped us to understand what matters to customers and develop Vodafone's offering to meet those needs. They've also worked for Vodafone on the practical details, such as pricing strategy, often to tight deadlines, and their contribution has always been influential in such crunch decisions."
Mark Howe, Head of Post-Pay, Vodafone
"I have worked with Dectech for a number of years and would warmly recommend them to anyone with thorny customer questions. They work flexibly and intelligently to solve such commercial headaches and are fun and easy to work with along the way."
Mike O'Donohue, Insight and Data Director, British Gas
"Tesco have worked with Dectech for the last ten years because they have continued to reliably deliver strategic insights on our business that we can't find elsewhere. Their uniquely behavioural and quantitative perspective on our customers has been both fascinating and valuable. I'd advise any marketing director to listen to them."
Ian Crook, Marketing Director, Tesco
"Dectech's work was instrumental in our producing the "Kitchen Parties" ad for IKEA, one of their most successful ever. I would unreservedly recommend Dectech. They provide a wholly different level of expertise in research and deliver results that, through their very specificity, were both hugely useful and liberating for our creative process."
Jacob Wright, Strategy Director, Mother
"Dectech is a key business partner. Their unique approach to helping us track Brand performance and provide insight on consumer needs and behaviour is invaluable in helping us make the right choices for our members."
Ashley Schofield, Chief Marketing & Experience Officer, giffgaff
"Dectech's unique expertise in behavioural science was invaluable in helping us shape our policy campaign. They worked with us to untangle a complex consumer decision, delivering fascinating insights that were at the same time accessible and actionable. I would highly recommend them."
Alexandra Chesterfield, Head of Behavioural Insights, Which?