Try an Experiment

We use experiments and simulations to understand the cognitive processes that underlie human decision-making. Unlike traditional market research, a behavioural experiment allows you to identify the true causes of behaviour and to explore novel situations and scenarios. We adhere to the best practice of experimental research, such as the use of Randomised Controlled Trials (RCTs), and have pioneered the use of online simulations as a precursor to in-market trials of new propositions or pricing strategies.

Experience an experiment through the eyes of a respondent: take just 5 minutes to try a simple car insurance purchase simulation.

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