Chances Are: Lying on your CV

Posted on June 4th, 2019   

“Only about 5% of job applicants have lied on their CVs, mostly by inflating their qualifications”


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The Worth: Gender Specific Dinner Companions

Posted on March 7th, 2019   

“Both Men and Women would prefer to have dinner with a Woman”


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The Worth: Queuing

Posted on January 28th, 2019   

“An Englishman, even if he is alone, forms an orderly queue of one.” – George Mikes


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The Worth: Internet Privacy

Posted on November 30th, 2018   

“The highest proportion would pay to wipe their data from Google and Amazon”


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Emotalizer: Brexit Consequences

Posted on October 10th, 2018   

“Brexit’s impact on job opportunities in the UK found to evoke strong emotion in the British public”


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Chances Are: Dancing across Britain

Posted on September 21st, 2018   

“Looks like Billy Elliot wasn’t enough to inspire the people of Newcastle to dance”


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World Cup TV Ad Test

Posted on July 6th, 2018   

It’s World Cup time again and for most this means exciting evenings of sport and patriotism.  But for global brands it also represents the year’s largest advertising opportunity. Given the scale of the viewership across a wide range of geographies for over 250 hours of coverage, it’s an opportunity they can’t afford to squander.

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Chances Are: World Cup Tears

Posted on June 15th, 2018   

“Which of your friends will lie to you about their World Cup tears?”


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The Worth: A Chance to Taser

Posted on June 11th, 2018   

“The highest proportion would Taser Donald Trump, but others pick their own Granny”


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Emotalizer: Driverless Cars

Posted on April 10th, 2018   

“More people fear Driverless Cars than the prospect of Donald Trump being President”


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The Worth: Chinese New Year

Posted on February 9th, 2018   

“Say goodbye to the Rooster, and welcome the Year of the Dog”


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What is Your Ad’s Takeaway?

Posted on December 11th, 2017   

Advertisers are edging away from brash sales patter. Today even the pushiest sponsors might redden to recall the time when the basketball player Shaquille O’Neal, on signing for a reported $121mm, complained: “I am tired of hearing about money, money, money, money, money. I just want to play the game, drink Pepsi, wear Reebok”.

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Emotalizer: Nuclear Weapons

Posted on November 17th, 2017   

“Do we want Donald Trump’s fingers on the red button?”


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Which Emotions do Ad Viewers Experience?

Posted on September 29th, 2017   

Marmite, Pot Noodle, and KFC. Either a terrible student dinner party or three of the UK’s most complained about adverts1.

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Emotalizer: Cheaters

Posted on July 10th, 2017   

“Once a cheater, always a cheater?”


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Emotalizer: Climate Change

Posted on June 19th, 2017   

“How can we claim back Climate Change from the deniers?”


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Chances Are: Shy Tory Effect

Posted on June 7th, 2017   

“The Shy Tory effect is still at play, and will keep Theresa May in power”


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Chances Are: Lenten Penance

Posted on April 13th, 2017   

“Feeling guilty about your lack of self-discipline? You’re not alone”


Lent

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How Much “Signal” is there in Your Brand Tracker? Part II

Posted on March 13th, 2017   

In a recent post we asked how much replicable signal there is in a typical brand image tracker. We went on to report that such survey questions probably contain around 35% real opinion and 65% noise1. As such, the margin of error normally cited for a tracker rating, based on sampling error alone, is generally 2-3 times too small. So why are trackers so noisy and what can be done about it?

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The Worth: The Ageing Process

Posted on March 1st, 2017   

“Looking 40 when you’re 45 is great, but it won’t help you in the long run”


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