Decision Technology works with leading companies, industry bodies and government departments, applying the latest developments in cognitive science, behavioural economics, and the neurosciences to inform and build implementable strategic solutions. Questions we have answered for clients include:

Purchasing Process
How do customers decide which provider to use and which products to buy? What are the highest leverage business actions that my firm can take to maximise market share?

Image Management
What are the main dimensions of our brand image? How do consumers form images such as trust and price? How can what my firm offers and its communications be used to improve our brand?

Switching
How can my organisation manage its Customer Service? Why do customers leave my business? What life events or product experiences make them susceptible to leaving? How can my firm reduce attrition?

Pricing
How should I price my products? What makes my firm or its products appear expensive or seem like good value? How much do actual prices matter? How can I use promotions to maximum effect?

Product Design
How do customers use my products and what are their unfulfilled needs? What changes should my firm make to what it offers? How can my firm cross-sell its services?

Behaviour Change
How can public and private sector organisations help people use less energy, eat more healthily, or save for the future? How can we help people to take action and implement their intentions?

Customer Differences
How do the above behaviours vary across consumers? What behavioural segments does my industry serve? How can my business be reconfigured to address these variations?