Decision Technology's annual survey of hundreds of consumers and 125 brands, using a unique method adopted from experimental psychology, reveals who the UK public sees as the most honest, innovative, prestigious, powerful, and green brands each year.

The personality of each brand is measured using an advanced and objective methodology involving the rating of each brand across 15 different adjectives. The ratings are then combined using statistical models to determine the personality of each brand on five key aspects. The annual survey has been running since 2005 and results have previously been featured on Sky News and the BBC.

Click here to download the findings of the latest survey.