Founded in 2002, Decision Technology is a research consultancy dedicated to the study of human decision-making and the development of any associated practical and commercial applications. We are based in London but our lab-based experimental work and in-the-field market research is also carried out across several universities in the UK.

In terms of commercial work, we are engaged in several long term projects in areas such as electronic financial advice and retail diagnostics and forecasting. We also provide bespoke project work for clients and are proud to have worked with some of the biggest and the best companies in the world.