Next Most Likely: John Lewis ‘Hare & Bear’ TV Advert
Posted: 05/02/2014
“The power of ads”
Over the festive period, 63% of our sample saw the John Lewis ‘Hare & Bear’ television advert. These respondents purchased an item from John Lewis significantly more over the festive season than those who had not seen the advert (21% versus 15% purchasing). They also talked about John Lewis with friends or family significantly more if they had seen the advert, with 37% of those who had seen the ad talking about John Lewis compared to 13% of those who hadn’t seen the ad. Viewers of the TV ad, on the other hand, did not visit a John Lewis store or the website significantly more than non-viewers.