Archives :

Chances Are: Black Friday

Posted on November 25th, 2016

“Are you getting a good deal on Black Friday? There’s no shame in it!”



Emotalizer: US Presidential Election

Posted on November 4th, 2016

“The United Kingdom would reject Donald Trump”



The Worth: Access to Government Information about Someone Else

Posted on October 19th, 2016

“Would you spy on Theresa May? Or would you rather know if she’s spying on you?”

Government Info Part 2


Chances Are: Restaurant Etiquette

Posted on October 11th, 2016

“Are stereotypically polite Brits drinking faulty wine to avoid the awkwardness of sending it back?”

Chances Are Restaurant Etiquette


Emotalizer: Doping Amongst Elite Athletes

Posted on August 5th, 2016

“Should the Russians be banned from the Olympics? We measure the public’s reaction to recent doping scandals”



The Worth: Access to Government Information About You

Posted on July 8th, 2016

“In a time of low Government trust, should we be concerned about Big Brother’s surveillance?”


Emotalizer: Leaving the European Union – An Update

Posted on June 2nd, 2016

“Happy? Worried? Or just plain confused? With just three weeks to go, we revisit the British public’s emotional reaction to Brexit”

EU Revisit


Brand Personality: Honesty

Posted on May 12th, 2016

In the first part of this series, we introduced the idea of Brand Personality and considered the five traits that constitute it. In this post we consider the first trait, Honesty, in more detail and present the brands that score best (and worst).

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Why is Correlation Not Causation..? Part II

Posted on May 2nd, 2016

In this second look at correlation we review a few cases where misleading commercial relationships result in an apparent paradox, which are resolved by looking at the causal reality at play.

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The Worth: Erasing an Embarrassing Memory

Posted on April 18th, 2016

“What’s the value of ignorance?”

Embarrasing Memory


Workplace Pensions – The Value of a Nudge

Posted on April 14th, 2016

The new financial year has brought the continuing rollout of the UK Workplace Pension scheme and an increasing number of employees will see a new deduction on their payslip each month. Indeed, this month marks the launch of Dectech’s very own workplace pension scheme.

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Why is Correlation Not Causation? Part I

Posted on April 6th, 2016

We consider the dangers of commercial decisions based on uncritically observed correlations, and make a case for examining causal links to help manage decision risk.

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Brand Personality: What is it?

Posted on April 6th, 2016

Each year we run a Brand Personality survey of 1,000 consumers using a unique method to generate insights into how some of the UK’s biggest brands have performed. In this post we introduce the concept of Brand Personality, and explore the traits that underlie it.

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Chances Are: Asking for a Pay Rise

Posted on March 10th, 2016

“Would you like a 10% pay rise? Maybe you should ask”


The Worth: Film Role

Posted on February 26th, 2016

“Leo may have an Oscar by Sunday night, but would you pay more than £2 to act alongside him?”


Emotalizer: UK Refugee Quotas

Posted on February 10th, 2016

“The notion of another 20,000 refugees provokes a largely negative response from the British public”