From Points to Profits: Designing the Optimal Loyalty Program

Loyalty Programs have a long history dating back to 1851 or earlier. Today, the global Loyalty Program market is valued at approximately $200 billion. While their common purpose is to incentivise repeat purchasing, some Loyalty Schemes are considerably more successful than others. This report draws on data from our own Behaviourlab experiments to understand which features optimise or hinder Loyalty Scheme performance, and what their business outcomes are.

A well-designed loyalty scheme, incorporating our top-performing features, could attract +30% more customers over a five-year period. However, our research also highlights that the same features can perform very differently across sectors. We provide practical recommendations on how you can tailor a Loyalty Program to your particular market.

You can read the full report via the link below:

From Points to Profits: Designing the Optimal Loyalty Program