Who we are

We are proud to have been promoting behavioural techniques since early in the field’s development. Our wealth of experience combined with a hunger to innovate means that we remain at the forefront of behavioural insight.

Our story through the years

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2002

2004

2005

2006

2007

2008

2009

2010

2013

2015

2016

2017

2018

2020

2002

Henry Stott, a former Director of Oliver Wyman, and Nick Chater, a Professor of Psychology at the University of Warwick, found Dectech to apply insight from behavioural psychology to commercial problems

2004

We conduct our first Behaviourlab project exploring the impact of brand familiarity on energy sales with E.ON 

2005

Dectech moves from Warwick University and finds its new home in the heart of London

2006

We work with our first retail client Tesco, helping them to understand and manage consumer trust of their brand

2006

We kick off our first international project in South Africa, helping Standard Bank to optimise their current account design 

2007

We support Axa Insurance with their submission to the Thoresen Review of Financial Advice 

2008

Thaler & Sunstein publish ‘Nudge’, popularising applied behavioural science 

2008

We apply Behaviourlab to improve the design of investment risk disclosure with the Association of British Insurers 

2009

We run the European Commission’s first behavioural study.  The work analyses the impact of its regulatory options on investment advice

2010

We start working with Sky, our first Telecoms client helping them to optimise their pricing strategy

2013

We helped the global credit rating agency, DBRS, build a suite of credit rating tools for small and medium European enterprises for use in its structured finance practice, CLO ratings and ECB accreditation process.

2015

The charity Plan UK becomes Dectech’s 50th client. In the same year we work with Which? and EDF Energy to test Simple Unit Pricing of energy tariffs using Behaviourlab

2016

Dectech wins an MRS award for our work redesigning the British Gas HomeCare offering 

2017

We help Schroders develop investIQ, a behavioural finance support platform that identifies customers investment personality. In the same year we support Deliveroo’s UK and international ad campaigns

2018

Our co-founder Nick Chater publishes his book ‘The Mind is Flat’ , where he explores the illusion of mental depth, challenging our common-sense assumptions about how our minds, preferences and decisions work

2018

We expand and find our new home in the Network Building on Tottenham Court Road in London, where we are currently based

2018

We publish Behaviourlab research with the Insurance Fraud Bureau, investigating possible ways to discourage fraudulent behaviours 

2020

We are proud to be listed as a Financial Times Top Management Consultancy for the third year running 

2020

We distil nearly two decades of experience to formally launch the Behaviourlab methodology alongside a new guide.

Meet the minds behind Dectech

Dr. Henry Stott

Henry has over 25 years of commercial experience across retail, finance telecoms and other sectors. Before Dectech he helped to create Oliver Wyman’s Risk practice.

Professor Nick Chater

Nick is Professor of Behavioural Science at Warwick Business School. He has over 200 publications and 4 national awards. He is a Fellow of the British Academy, and has 15 years of commercial experience.