Expected Price: How Should Consumer Expectations Shape Pricing Strategies?
News & Insights
Browse our Buzz articles for a bite of behavioural insight, or take a deep-dive into today’s biggest commercial issues in our Reports.
Search our insights
Featured piece
Expected Price: How Should Consumer Expectations Shape Pricing Strategies?
Price elasticity measures demand sensitivity to price, but demand depends not only on absolute price but also on how far it is from consumer expectations. Expectations derive from historic pricing, competitor pricing, substitutes, the macroeconomic context and more. Prices far…
Read time: 3 mins
Buzz
Our bite-sized monthly dose of behavioural insights. Find out how we use our techniques to answer curious everyday questions.
Read all our buzz articles
Drip Pricing: How Does Pricing Structure Impact Purchase Intent?
Dynamic Pricing: How Do Consumers Respond to Fluctuations in Price?
The G20’s Agenda: What Really Worries Their Electorate
U.S. Presidential Election Forecast
“I’m Sorry Dave, I’m Afraid I Can’t Do That.” What to Make of Synthetic Data?
Report
In our reports we take a deep-dive into the most intriguing commercial challenges of today. Find out how we are using our behaviour science toolkit to uncover hidden trends and movements in the market and make clear and actionable recommendations that you can use today!
See all our reportsFrom Points to Profits: Designing the Optimal Loyalty Program
Pricing Strategy: The Lessons of Inflation
Journey Optimisation: The Road Not Taken
The Influence of Influencers: Inspiring More Cost-Efficient Marketing
The Vaccine Rollout and Life in 2022
Lockdown and Beyond: Understanding behaviour in the coronavirus crisis
Podcast
Predicting People is about exploring the applications of behavioural science in the commercial world. Listen to all of our past episodes and learn more about the podcast here.
Listen to all of our podcast epiodesEp 15: Journey Optimisation – What is Really Driving Customer Sign-Ups Online? Dectech Discusses
Ep 14: AI in Market Research – Is it a fraud, a participant, or an interviewer? Dectech Discusses
Ep 13: Product Suitability – What makes a product right? Dectech Discusses
Ep 12: Data Science – What are its potential perils? Dectech Discusses
Ep. 11 : Why Do People Buy? The cognitive science of purchasing – Dectech Discusses
Ep. 10 : New Year’s Resolutions – How can we keep them? Dectech Discusses
News
See where our work have been featured in the press and find out how our research is having an impact.
See us in the pressDectech Pricing Research Published in BE Guide
Dectech Signs the Global Data Quality Excellence Pledge
Loyalty Schemes Report Published in BE Guide
Pricing Strategy Paper Published in BE Guide
Acquisition Journey Optimisation Paper Published in BE Guide
Ep. 4 : Inflation – What is it & how do you navigate it? Dectech Discusses
