Pricing Strategy: The Lessons of Inflation

The Cost of Living crisis has delivered inflation levels in the UK, US and EU not experienced for a generation. Painful as this has been for many, it has also generated a unique dataset on how people perceive, interpret, and…

Read time: 3 mins

Read article


Our bite-sized monthly dose of behavioural insights. Find out how we use our techniques to answer curious everyday questions.

Read all our buzz articles


In our reports we take a deep-dive into the most intriguing commercial challenges of today. Find out how we are using our behaviour science toolkit to uncover hidden trends and movements in the market and make clear and actionable recommendations that you can use today!

See all our reports


Predicting People is about exploring the applications of behavioural science in the commercial world. Listen to all of our past episodes and learn more about the podcast here.

Listen to all of our podcast epiodes


See where our work have been featured in the press and find out how our research is having an impact.

See us in the press