Insight: Using behavioural science to reduce opportunistic insurance fraud

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Dr Benny Cheung and Dr Tim Mitchell published a paper titled Using behavioural science to reduce opportunistic insurance fraud on Applied Marketing Analytics Volume 5 (2019).

 

Applied Marketing Analytics is the major professional journal publishing in-depth, peer-reviewed articles on all aspects of measuring and analysing marketing performance to improve its effectiveness. Applied Marketing Analytics does not publish advertising and all content is peer-reviewed to ensure that it is of direct, practical relevance to those working in the field. For details, please see the publisher page.

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