Project: IFB Industry Working Group

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An industry working group led by IFB, tasked with developing a communications strategy to combat insurance fraud, has appointed Dectech to carry out experimental research into the impact different approaches could have on fraud levels.

 

The work targeted opportunistic fraud in personal general insurance lines and the research will explore how changes to various parts of the customer journey could positively change customer behaviour. It will also assess the potential impact of a public attitude campaign.

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