Predicting People podcast: Episode 1 with Dr Lizzy Lubczanski

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Welcome to the first episode of Dectech’s new podcast, Predicting People! Here at Dectech we help businesses understand and manage consumer decision making. After two decades of forecasting behaviour changes, we wanted to share our knowledge of what affects our choices, our behaviours, and our experiences of products and services, what works in getting to grips with behavioural measures and predictions, not just in theory, but how these insights are applied in client-side challenges. Predicting People is a podcast, all about the applications of behavioural science in the commercial world. In each episode, we invite experts to talk about how behavioural science has been affecting their business, and how they see it being used in the future.

In the first episode we were delighted to be joined by Dr Lizzy Lubczanski, who spoke to us about applying behavioural science research and applications in her role as a Behavioural Research Manager at Swiss Re.


Dr Lizzy Lubczanski, Behavioural Research Manager at Swiss Re

Lizzy is the head of applied behavioural research in Swiss Re’s global Behavioural Research Unit. She joined Swiss Re 7 years ago after obtaining her PhD in Health Psychology from University College London.  Transferring her expertise from psychology, she sits in insurance’s first nudge unit who pioneered bringing insights from behavioural economics into the world of insurance in order to better understand and predict customer behaviour.  Through over 150 field tests with insurance companies around the globe, they have helped to improve outcomes across the insurance customer journey.  Lizzy manages the academic collaborations with experts on topics including BE-style product design and behavioural data science to help make Swiss Re a behaviourally informed company. Her other areas of research include understanding lapse, mental health and reducing bias in decision making.

You can find out more about Lizzy on her Linkedin.

You can follow Dectech on Twitter @Dectechconsult or find us on Linkedin.



Predicting People podcast: Episode 1 with Dr Lizzy Lubczanski

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