Welcome to Dectech’s podcast, Predicting People! In this fifteenth episode, Dectech’s founders, Dr. Henry Stott and Professor Nick Chater, explore how seemingly small changes to a digital journey can produce staggering commercial outcomes.
So what makes customers click, buy, or walk away? From optimising an entire purchase journey to redesigning a single consent screen, they discuss the dangers of “sludges”, the balance between short-term sales and long-term trust, and share insights from Dectech’s previous work, where a redesigned consent screen drove improvements in customer sign-up rates. They suggest that businesses should continuously evaluate and improve their digital journeys to sustain a competitive advantage in today’s market.