No contract, No Problem: The value of flexibility in the subscription economy

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The subscriptions model is being adopted by brands across the world, helping them acquire and retain customers and providing more predictable revenue streams. Netflix, Amazon and Spotify have shown how lucrative subscriptions can be for Content and Service offerings. And the likes of Hello Fresh and Harry’s Razors are just two of the increasingly prominent brands that are looking to shake up the Product subscription market. Given this sudden rise in popularity, we conducted research to find out how brands can better acquire and retain subscription customers.

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