Turning Good Intentions into Actions: Challenges for the Provision of Financial Advice

Financial advisers and regulators focus on ensuring that advice is accurate and appropriate for the consumer. Although clearly important, this is only half the story. For good advice to be useful it has to be acted upon, and many people fail to act when provided with good advice. In this brief we identify some of the key psychological factors related to the successful transformation of intentions into actions.

Turning Good Intentions into Actions: Challenges for the Provision of Financial Advice