News & Insights

Browse our Buzz articles for a bite of behavioural insight, or take a deep-dive into today’s biggest commercial issues in our Reports.

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Pricing Strategy: The Lessons of Inflation

The Cost of Living crisis has delivered inflation levels in the UK, US and EU not experienced for a generation. Painful as this has been for many, it has also generated a unique dataset on how people perceive, interpret, and…

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Buzz

Our bite-sized monthly dose of behavioural insights. Find out how we use our techniques to answer curious everyday questions.

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The G20’s Agenda: What Really Worries Their Electorate

U.S. Presidential Election Forecast

“I’m Sorry Dave, I’m Afraid I Can’t Do That.” What to Make of Synthetic Data?

Can I get Your Number? Optimising Marketing Permissions in Retail Banking

The Rise of the Tarians – What Meat Will You Eat: Take Our Quiz

Consumer Duty Part 3: Product Testing

Report

In our reports we take a deep-dive into the most intriguing commercial challenges of today. Find out how we are using our behaviour science toolkit to uncover hidden trends and movements in the market and make clear and actionable recommendations that you can use today!

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Pricing Strategy: The Lessons of Inflation

Journey Optimisation: The Road Not Taken

The Influence of Influencers: Inspiring More Cost-Efficient Marketing

The Vaccine Rollout and Life in 2022

Medical syringe needle contains yellow liquid

Lockdown and Beyond: Understanding behaviour in the coronavirus crisis

Opportunistic Insurance Fraud Paper Published

This way or that way? Confused on which way to go? Dectech will help you select the best way for you.

Podcast

Predicting People is about exploring the applications of behavioural science in the commercial world. Listen to all of our past episodes and learn more about the podcast here.

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Ep. 11 : Why Do People Buy? The Cognitive Science of Purchasing – Dectech Discusses